The rules of the road.
These Terms of Service ("Terms") govern your access to and use of the RecaptVet website, the booking page, and any introductory communications you have with us before signing a written engagement agreement. They are written in plain language. They are still legally binding.
1. Acceptance of these terms
By visiting recapvet.com, booking a call through our scheduling page, sending us an email, or otherwise interacting with RecaptVet, you ("you," "your," or "Visitor") agree to be bound by these Terms and by our Privacy Notice. If you do not agree to any part of these Terms, please do not use the website or contact us.
If you ultimately enter into a written pilot agreement or service engagement with RecaptVet, the terms of that signed agreement control over these Terms wherever the two documents conflict, but these Terms continue to govern any matter not specifically addressed in the signed agreement.
2. Who we are
RecaptVet is a procedure-recovery service for independent veterinary practices in the United States. RecaptVet is operated as a sole proprietorship. "RecaptVet" is a trade name. References to "we," "us," "our," or "RecaptVet" in these Terms mean the individual operating under that trade name.
Contact: [email protected]
3. What the service is
RecaptVet writes personalized 3-message recovery sequences ("Sequences") for veterinary clinics ("Clinics") whose clients received a procedure estimate over $1,000 and did not book within 7 days. Each Sequence consists of a 24-hour soft check-in, a Day-5 objection-handler, and a Day-12 final nudge with an explicit opt-out. The Clinic sends the Sequences from its own existing communication tools.
Specific scope, deliverables, fees, and obligations between RecaptVet and any individual Clinic are governed by a separate written pilot agreement. These Terms do not, by themselves, create a service relationship.
4. What the service is not
- RecaptVet is not a software application, SaaS platform, or login-based product. There is no account, no dashboard, and no app.
- RecaptVet is not a marketing agency. We do not provide SEO, paid ads, websites, social media, or general brand marketing.
- RecaptVet is not a veterinary practice and does not provide veterinary medical advice to anyone, ever. No part of any Sequence we draft should be interpreted as independent veterinary advice from RecaptVet.
- RecaptVet is not a law firm, accounting firm, or compliance consultancy. Nothing on this website or in any Sequence is legal, tax, regulatory, or compliance advice.
- RecaptVet is not a transmitter of messages. RecaptVet drafts copy. The Clinic is the sender of record for every message and bears sole responsibility for compliance with TCPA, CAN-SPAM, state telemarketing laws, and any other regulations governing the transmission of marketing communications.
- RecaptVet is not a replacement for the Clinic's existing client-communication infrastructure (PetDesk, Weave, IDEXX Rapport, Vetstoria, etc.). It sits next to those tools.
5. Eligibility
Use of the RecaptVet website and service is intended for adults aged 18 or older who are evaluating the service on behalf of a United States–based independent veterinary practice. You represent and warrant that you meet these criteria. If you do not, please do not use the site or contact us.
RecaptVet does not knowingly engage with: corporate veterinary chains as a target sales channel (the service is designed for independent practices); minors; consumers seeking veterinary care for their own pets (please contact your local veterinarian); residents or businesses of jurisdictions where these Terms or the service would be unlawful.
6. Acceptable use
You agree not to:
- Use the website or any communication channel with us for any unlawful purpose, or in any way that could damage, disable, or impair the site;
- Send us any sensitive personal information that we have not specifically asked for;
- Send us any content that is fraudulent, defamatory, harassing, or that infringes the rights of any third party;
- Attempt to gain unauthorized access to any portion of the website, any associated systems, or our email infrastructure;
- Use any automated system (bot, scraper, crawler) to access the site for purposes other than ordinary search-engine indexing;
- Misrepresent yourself, your role, or the practice you represent in any communication with us.
7. Intellectual property
All content on the RecaptVet website — including text, design, graphics, logos, the "RecaptVet" name and wordmark, and any sample Sequences shown for illustrative purposes — is the property of RecaptVet and is protected by United States copyright and trademark law. You may not copy, reproduce, republish, or use any of it for commercial purposes without our prior written permission.
Sequences delivered to a Clinic under a written pilot agreement become the property of that Clinic at the conclusion of the pilot, subject to a non-exclusive license back to RecaptVet to use anonymized excerpts for our own quality and training purposes. This is described in more detail in the pilot agreement itself.
8. Third-party services
The RecaptVet website links to third-party services such as Cal.com (scheduling) and may reference others (PetDesk, Weave, IDEXX Rapport, Vetstoria, Cloudflare, GitHub, Google). RecaptVet has no control over and assumes no responsibility for the content, privacy practices, or operation of any third-party service. Your use of any third-party service is governed by that service's own terms and privacy policy.
9. Disclaimer of warranties
The website and any pre-engagement communications are provided "as is" and "as available," without any warranty of any kind, whether express, implied, statutory, or otherwise.
Without limiting the foregoing, RecaptVet expressly disclaims all warranties, including but not limited to:
- Warranties of merchantability, fitness for a particular purpose, title, and non-infringement;
- Warranties that the website will be uninterrupted, secure, error-free, or free of viruses or other harmful components;
- Warranties regarding the accuracy, reliability, completeness, or timeliness of any content on the website, including statistics, comparisons, calculator outputs, and example results;
- Warranties of any specific outcome from the service. Past or example "recovered procedure" figures are illustrative and are not a guarantee or projection of any specific result for your practice. Recovery rates depend on many factors outside RecaptVet's control, including the quality of the Clinic's client list, the Clinic's existing relationship with each client, the Clinic's send timing, and individual client circumstances.
Some jurisdictions do not allow the exclusion of implied warranties, in which case the above disclaimers apply to the maximum extent permitted by applicable law.
10. Limitation of liability
To the maximum extent permitted by applicable law, in no event shall RecaptVet be liable to you for any indirect, incidental, special, consequential, exemplary, or punitive damages, including but not limited to lost profits, lost revenue, lost business, lost data, loss of goodwill, or business interruption, arising out of or in connection with the website, any pre-engagement communication, or these Terms, whether based on contract, tort (including negligence), strict liability, or any other legal theory, even if RecaptVet has been advised of the possibility of such damages.
RecaptVet's total aggregate liability for any claim arising out of or related to your use of the website or any pre-engagement communication is limited to one hundred United States dollars ($100.00 USD). For any claim arising out of a signed pilot agreement or continuing engagement, RecaptVet's total aggregate liability in any calendar month is capped at the fees actually paid by the Clinic to RecaptVet in that calendar month, as further set out in the pilot agreement.
Nothing in this section limits or excludes liability that cannot lawfully be limited or excluded under applicable law, including liability for fraud, willful misconduct, or gross negligence.
11. Mandatory arbitration and class-action waiver
11.1 Agreement to arbitrate. You and RecaptVet agree that any dispute, claim, or controversy arising out of or relating to these Terms, the website, any pre-engagement communication, or the relationship between you and RecaptVet (collectively, "Disputes") shall be resolved exclusively through final and binding individual arbitration, rather than in court, except as set out in section 11.5 below.
11.2 Arbitration rules and forum. The arbitration shall be administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules and, where applicable, its Consumer Arbitration Rules, then in effect. The arbitration shall take place in the county where the operator of RecaptVet resides, or by telephone or video conference at the operator's option. Judgment on the arbitrator's award may be entered in any court of competent jurisdiction.
11.3 Individual basis only — class-action waiver. You and RecaptVet agree that any Dispute shall be brought solely on an individual basis and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding. You waive any right to participate in a class action, class arbitration, private attorney general action, or any other representative proceeding against RecaptVet. If this class-action waiver is found to be unenforceable as to any particular claim, then that claim — and only that claim — shall be severed from the arbitration and brought in court, and the remaining claims shall proceed in arbitration on an individual basis.
11.4 Costs. Each party will bear its own costs and attorneys' fees in any arbitration unless the arbitrator determines that a claim was brought frivolously, in which case the arbitrator may award reasonable fees and costs to the prevailing party. RecaptVet will pay the AAA filing fees in excess of any fees that would have been incurred had the same claim been filed in the small-claims court of the operator's home county.
11.5 Exceptions. The following claims are not subject to arbitration and may be brought in court: (a) any claim brought in small-claims court that qualifies under that court's jurisdictional rules and remains in small-claims court; (b) any claim seeking injunctive or other equitable relief to stop unauthorized use, intellectual-property infringement, or misappropriation; (c) any claim that cannot lawfully be subject to a pre-dispute arbitration agreement under applicable federal or state law.
11.6 Right to opt out. You have the right to opt out of this arbitration agreement by sending a written opt-out notice to [email protected] with the subject line Arbitration Opt-Out within thirty (30) days of the date you first agreed to these Terms. The notice must include your full name, the email or other identifier you used to interact with RecaptVet, and a clear statement that you wish to opt out of arbitration. Opting out of arbitration will not affect any other provision of these Terms.
11.7 Survival. This arbitration agreement and the class-action waiver survive any termination of these Terms or of the relationship between you and RecaptVet.
12. Indemnification
You agree to defend, indemnify, and hold harmless RecaptVet and its operator from and against any and all claims, damages, obligations, losses, liabilities, costs, debts, and expenses (including reasonable attorneys' fees) arising from: (a) your use of and access to the website; (b) your violation of any provision of these Terms; (c) your violation of any third-party right, including any intellectual-property, privacy, or telemarketing-compliance right; (d) any content you submit to RecaptVet through any communication channel; (e) any claim by a third party that arises from your conduct.
This indemnification obligation will survive these Terms and your use of the website.
13. Governing law
These Terms are governed by the laws of the State in which the operator of RecaptVet resides, without regard to its conflict-of-law principles. Subject to the arbitration provision in section 11, any judicial proceeding permitted under these Terms shall be brought exclusively in the state or federal courts of that county, and you consent to the jurisdiction and venue of those courts.
The Federal Arbitration Act, 9 U.S.C. § 1 et seq., governs the interpretation and enforcement of section 11.
14. Term and termination
These Terms remain in effect for as long as you use the website or have any communication relationship with RecaptVet. RecaptVet may terminate or suspend your access to the website at any time, for any reason, with or without notice. Sections that by their nature should survive termination — including sections 7 (Intellectual property), 9 (Disclaimer of warranties), 10 (Limitation of liability), 11 (Arbitration), 12 (Indemnification), 13 (Governing law), and this section — will survive any termination.
15. Changes to these terms
We may update these Terms from time to time. If we do, we will update the "Last updated" date at the top of the page and, for material changes, post a notice on the home page. Continued use of the website or service after a material change means you accept the updated Terms. If you do not accept an update, your remedy is to stop using the site.
16. Miscellaneous
- Entire agreement. These Terms, together with the Privacy Notice and any signed pilot agreement, constitute the entire agreement between you and RecaptVet with respect to the website and any pre-engagement communications.
- Severability. If any provision of these Terms is held to be unenforceable, the remaining provisions will continue in full force and effect.
- No waiver. Failure by RecaptVet to enforce any provision of these Terms is not a waiver of that provision or any other provision.
- No assignment. You may not assign or transfer these Terms. RecaptVet may assign these Terms in connection with a sale, merger, or other transfer of the business.
- No agency. Nothing in these Terms creates an agency, partnership, joint venture, or employment relationship between you and RecaptVet.
- No third-party beneficiaries. These Terms are for the benefit of you and RecaptVet only, and create no rights in any third party.
- Headings. Section headings are for convenience and have no legal effect.
17. Contact
Questions about these Terms should be sent to:
RecaptVet
Email: [email protected]